SOCIAL IMPACT & BUSINESS SOLUTIONS
LEADERSHIP DEVELOPMENT
SOCIAL MARKETING
HEALTH COMMUNICATIONS
FOR SOCIAL ENTREPRENEURS, BUSINESS OWNERS AND INFLUENCERS LOOKING TO RESTRUCTURE, REBRAND OR REALIGN THEIR BRANDS AS SOCIAL ENTERPRISES AND NONPROFITS
BRAND ALIGNMENT ACTIVITIES
- DEVELOP YOUR OWN UNIQUE PERSPECTIVE
- DISCOVER WHAT IS HOLDING YOU BACK?
- DISCOVER YOUR AUDIENCE AND HOW TO DESCRIBE WHO THEY TRULY ARE!
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DISCOVER YOUR BRAND STORY AND HOW TO PACKAGE AND SELL YOUR SOCIAL IMPACT OFFERINGS SO YOU CAN ACHIEVE MASSIVE GROWTH AND SUSTAINABILITY!!
STEP 1: ALIGN Your Brand Values to your Cause, Purpose, Vision & Mission
WHAT IS MY PLAN TO GET THE INFORMATION I NEED?
- The Situation and Root Cause Analyses for Social Impact:
- What is the significance of you aligning your brand with social impact?
- Think about the problem, its severity and its causes.
STEP 2: ALIGN Your Brand with Social Impact Strategy
It is more than a matter of perspective. Your perspective is what differentiates your brand from others addressing a similar problem.
- What are 4 Keys to Social Impact Strategy?
- How does your brand measure social impact?
- How is my brand going to convey my advocacy efforts, issues, challenges, and accomplishments to my audience through effective communication?
- What is my brand calling my audience to do?
STEP 3: ALIGN Your Strategy to Your Market Research
You will discover your overall Health Communication Campaign Goal through the use of thought questions and writing prompts.
- What is the year you want to achieve your campaign goal?
- What is your call to action?
- What are your behavioral objectives?
- What are your social objectives?
- What are your organizational objectives?
- What are your outcome objectives?
- What is your monitoring plan for News and Trends?
STEP 4: ALIGN Your Research to Inform Your Massive Growth
- What are the 4 most common mistakes that social enterprises make?
- What are the differences between Corporate Social Responsibility and Corporate Sponsorships and how they intersect?
- How are you going to build an inventory of everything you are willing to sell?
- What are the top 3 areas that you will show your sponsors that you have options that help them?
- What are the 4 Challenges that your brand can use to increase Sponsorships?
STEP 5: ALIGN Your Growth with Packaging & Selling Your Brand Story
- What is my brand story?
- Explore your creative development
- Explore your why!
- Maximize the key words and phrases used within your community within your sound bites!
- Utilize writing prompts to focus on the best social and video marketing strategies to use.
Example Curriculum
- STEP 1: ALIGN Your Brand Values to your Cause, Purpose, Vision & Mission
- STEP 2: ALIGN Your Brand with Social Impact Strategy
- STEP 3: ALIGN Your Strategy to Your Market Research
- STEP 4: ALIGN Your Research to Inform Your Massive Growth
- STEP 5: ALIGN Your Growth with Packaging & Selling Your Brand Story
Example Featured Products
Showcase other available courses, bundles, and coaching products you’re selling with the Featured Products block to provide alternatives to visitors who may not be interested in this specific product.
DEVELOP YOUR SIGNATURE SOCIAL IMPACT OFFERINGS!!!
By the end of the process you will create your first set of signature social impact offerings that will help you achieve massive growth and sustainability beyond one-on-one service delivery! This experience will not only change the way you align your brand with social impact but also how you utilize your brand to create multiple revenue streams so you can make an impact within your community!
After our Accelerator VIP Intensive Weekend, you may find yourself still needing help to align your brand with social impact or to achieve massive growth and sustainability. I have provided several private and group coaching options.
I know restructuring, rebranding and realigning your brand will not be easy! Everyone requires something different. I am here to help guide you through my 5-Step Process! It may take you 3 months or 2 years to really see your brand aligned in the way that sustains your purpose, vision and mission. But we will get through it together! As I said in my book, Align Your Brand with Social Impact, I am committed to the process! It worked for me and it can work for you!!!